![]() His impressive body of work for Nikon spanning most of his life can be considered the pinnacle achievement of his career. The bottom loading was replaced with a swinging hinged back. Firstly, loading film became much easier. While similar in looks, there are a few key differences which slingshots the F2 to stardom. It was a well needed refinement to the F by that point. He also worked with many other companies and created various works including logo designs for the Tokyo Olympics in 1964 and the Good Design Award, a poster for EXPO'70, product design and company brand symbols. The Nikon F2 continued until 1980, with a nine year production cycle. ![]() The brand symbol used since 2003 is based on the logotype brand symbol created in 1988, with additional design elements representing light. Strobist/technical info: The scene was illuminated by two Nikon SB900 speedlights and the red and blue LEDs of a Coast TX10 Quad Color flashlight. ![]() The changes are almost imperceptible at a glance, but the tilt of the letters was slightly altered. Nikon FE, Nikkor ai 50mm F2.0 Film Bergger Pancro400, Développement D76 1+1 A macro view of the spring attachment to a Fiskars 12-foot Extendable Pole Saw & Pruner. When the company was renamed in 1988, he again updated the logo. He went on to design various types of media for Nikon, including posters, brochures, manuals, product packages, calendars and neon signs, many of which were disseminated worldwide.īased on the logo that first appeared in 1956, the design was improved by Kamekura in 1968 and then officially adopted. His first record of working with the company was an entry in the 1953 Nikkor Club Almanac. Yusaku Kamekura was first introduced to Nippon Kogaku by photographer Ken Domon in 1944. ![]() The relationship between Yusaku Kamekura and Nikon
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